Ask our staff anything about our shop or products, or leave your feedback.
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly ...
Bridging current theory with practical applications, the 'toolkit' combines conceptual models with concrete examples and useful exercises to dramatically improve the knowledge, skills, and abilities ...
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that ...
The new edition of this best-selling book tells you how to:
Don't spend your time worrying whether you can beat the markets: you don't need to beat them to be a successful investor. By ...
An innovative, new approach to risk assessment and management that will help you uncover countless opportunities for your company If a business wants to be ...
This is a 'think different' approach to innovation - based on the Seven Guiding Principles of Apple CEO, Steve Jobs. Gallo shares Jobs' most famous, most ...
""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for ...
The success of a project depends on how well it is implemented; and the success of its implementation depends on how well the project is ...
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big ...
Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while ...
The newly revised edition of " Barron's SAT " manual presents: A diagnostic test and five full-length practice tests with all questions answered and explained Test-taking ...
