Cover art for Fall in Love with the Problem, Not the Solution
Published
Watkins, August 2023
ISBN
9781786788061
Format
Hardcover, 304 pages
Dimensions
23.4cm × 15.3cm

Fall in Love with the Problem, Not the Solution A handbook for entrepreneurs

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The founder of Waze and Moovit, and one of the world's most successful entrepreneurs, Uri Levine, gives you the ultimate practical guide to starting and running a business.

The founder of Waze and Moovit, and one of the world's most successful entrepreneurs, Uri Levine, gives you the ultimate practical guide to starting and running a business.

Unicorns - companies that reach a valuation of more than $1 billion - are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze - the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion - Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on-

Raising funding

Firing and hiring

Understanding your users

Making up-scale decisions

Going global

Deciding when to sell

Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

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