PublishedViking, January 2012 |
ISBN9780670921607 |
FormatSoftcover, 336 pages |
Dimensions23.4cm × 15.3cm × 2.4cm |
Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want.
It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean." The Lean Startup" methodology favours experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional big design up front development. Although the methodology is just a few years old, its concepts such as minimum viable product and pivoting have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them. New ventures of all kinds are attempting to improve their chances of success by following its principles of failing fast and continually learning. And despite the methodologys name, in the long term some of its biggest payoffs may be gained by the large companies that embrace it.
