PublishedMcgraw Hill Education, April 2017 |
ISBN9780814438176 |
FormatHardcover, 224 pages |
Dimensions23.5cm × 16.5cm × 1.9cm |
Why stumble alone on a risky venture on your way to failure when you can tap into the best ideas and minds for increasing your chances for success
Most entrepreneurs have had to learn things the hard way--concepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did.
Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line.
Based on his popular Ultimate Entrepreneurship course, The Entrepreneur's Playbook explains how to:
Locate sure-bet opportunities for improving products
Find funding
Take calculated risks and minimize failure
Get serious about positioning, distributing, and licensing
Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback.
