Cover art for Start It Up
Published
Viking, November 2011
ISBN
9780670919413
Format
Softcover, 256 pages
Dimensions
23.4cm × 15.3cm × 1.8cm

Start It Up Why Running Your Own Business is Easier Than You Think by

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Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of GBP120 million. In "Start It Up" he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way.

Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and, stay sane while you do it. "Start It Up" is that all-too-rare thing: a how-to book by someone who actually has.

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