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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to ...
Whether you are new to sales and business development or an experienced campaigner looking for new ideas, this book will guide you step-by-step through the ...
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best ...
This title helps you create better, more effective conversations in today's hyper-digital world. In this era of iPads, iPhones, and apps, sales communications may ...
How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own ...
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective ...
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world ...
Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on ...
Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards ...
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard ...
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules ...
Learn how to master Google+ - the world's fastest-growing social-media service. Guy Kawasaki explains how to get started, find people, search by interests, manage circles ...
Competing on the social web isn't enough. You have to stand out! "Stand Out Social Marketing" explains how today's best-known brands draw attention ...
This is the 2013 Bronze Axiom Business Award Winner. Predict if Your Clients Will Say YES in Just 7 Seconds. How to Read a Client ...
You can skip the line at the front door and unlock privileged access to top influencers and decision makers. Barriers used to be everywhere, in ...
