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An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.
Brand management and development ...
Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com!
Salesforce.com For Dummies, 7th Edition gives you an edge ...
Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansion
Industry analysts report that up 70- 80 ...
Shortlisted for the 2020 Business Book Awards
Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush ...
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 ...
The social media secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of social media for ...
Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create ...
Don't let the customer get between you and building a strong valued brand
If you want to stand out from the crowd, develop a ...
The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.
Defcon 1 Direct Selling is the ...
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence ...
Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus ...
Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to ...
Podcasting is the fast-growing media platform in the world, with currently 650,000 podcasts out there, in 100 languages, and offering over 20 million episodes ...
Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.
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