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Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED ...
Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they ...
Make events the most powerful marketing tool you have
In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran ...
A step-by-step system for creating customers and clients for life.
In a world that's difficult for business professionals to cut through noise to create ...
The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success.
In sales, you need every advantage you can ...
When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow ...
Lead your company to success in the age of disruption with this groundbreaking new leadership paradigm
We live in a constantly changing world with new ...
Strategies and concepts for mission-based fundraising
From the world's first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on ...
A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch-no matter what industry you work in!
From ...
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on ...
Trend reports have consistently highlighted the increasing popularity of web videos. More and more people access videos on YouTube, Instagram, and TikTok, and participate in ...
Podcasting is hailed for its intimacy and authenticity in an age of mistrust and disinformation.
And while it is relatively easy to make a podcast ...
The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways
Successful marketing is all about ...
