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The New York Times and Wall Street Journal bestseller! The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products ...
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has ...
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and ...
Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as ...
This is the proven approach to prospecting for the long sales cycle. It's a fact: 92 percent of C-level executives never respond to e-mail ...
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and ...
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution ...
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for ...
The book focuses on the special nature of winning significant business in competitive markets in pitches involving several formal stages. It will: - Review the essential ...
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such ...
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing ...
With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined ...
Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and ...
Stop pushing products-and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles ...
