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Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.
When customers complain, employees respond ...
Learn the surprising power of delivering beyond your customers' expectations.
THE NEW YORK TIMES BESTSELLER
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Essential ...
Discover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be
We all try to influence others in our ...
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention ...
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
'Compelling ...
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on ...
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.
The shiny new marketing technique isn't necessarily the ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
Are you ready to supercharge your sales?
When it comes to growing a business, it's no longer about what you sell, but how you ...
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco ...
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you ...
You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media ...
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of ...
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business
Building on the groundbreaking success of the ...
