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The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals ...
While scores of strategic management books have been written, many books fail to take into consideration the influences that shape and constrain managers' ability to ...
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
In order to succeed in today's competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn ...
Your favorite financial contrarian spreads the wealth in interviews on forty separate topics Investment guru Doug Casey made headlines with the financial approach he advocated ...
Just a few years ago, all you or your company needed was a modest website and a toll-free telephone number. Those days are, of course ...
An innovative, new approach to risk assessment and management that will help you uncover countless opportunities for your company If a business wants to be ...
A new model for productive teamwork that generates wealth From instincts as ancient as our hunter and gatherer stages, men and women have worked in ...
When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you primarily on the basis ...
How any manager can turn a struggling team into business champs In today s uncertain economic environment, teams are asked to do more with less ...
