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Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the ...
Carbon Accounting is a vital tool in enabling organisations to measure and report on their greenhouse gas emissions. As the need to respond to the ...
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave ...
The book that defined the field, updated and expanded for today's organizations
Organizational Culture and Leadership is the classic reference for managers and students ...
Attract the very best talent with a compelling employer brand!
Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent ...
Banks are of central importance for economic growth, the allocation of capital, competitiveness, and financial stability. Propelled by technological advances in financial analysis and financial ...
This text provides an introduction to the nature of obligations which are specifically imposed on high managerial agents of corporations, and also provides an overview ...
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically ...
This "brilliant and provocative" (Walter Isaacson) guide shares nine principles to adapt and survive the technological changes shaping our future from the director of the ...
Graphic Recording or Graphic Facilitation--creating live, on-site illustrations to document and visualize presentations, workshops, and meetings--is popular and spreading rapidly. This is the definitive guide ...
W. Edwards Deming was a moral philosopher, prophet, and sage with profound insights into the management of organizations and the art of leadership and living ...
What can prosperity possibly mean in a world of environmental and social limits?
The publication of Prosperity without Growth was a landmark in the sustainability ...
The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers ...
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as ...
The Writing Skills You Need for Today's Workplace.
This updated edition provides clear, concise instruction on every form of business writing, from traditional business ...
