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Underpinned by decades of research and application, Making Change Work shows that the lynchpin that connects change initiatives and their ultimate success is behavioural change ...
The bestselling ASVAB For Dummies expanded and improved for 2016/2017 Are you one of the more than one million students who take the ASVAB ...
The Builders, Baby Boomers, Generation X, and Millennials-all make up workforces in every type of industry all over the world. The generational gaps are numerous ...
Uncover the extraordinary leader in you with straightforward exercises and advice from two of the world's foremost leadership experts
From the bestselling authors of ...
A powerful and personalized process to improve your life and advance your career
Do you sometimes feel stuck, despite real efforts to gain momentum on ...
Surprising rules for successful monetization
Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful ...
CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016
Content marketing just got easier
Content marketing is one of today's growing marketing ...
Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture ...
Great copywriting just got easier
It's strange to think that there was a time when only the privileged few could read or write. The ...
The ability to give successful answers to tough interview questions is crucial to anyone who wants to advance their career.
Written by Mo Shapiro and ...
Market Research just got easier
Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to ...
Direct marketing just got easier
Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both ...
Networking just got easier
Networking is a word that is firmly embedded in our vocabulary. It is not unusual to hear the word used to ...
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know ...
Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers ...
