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Microeconomics in Context lays out the principles of microeconomics in a manner that is thorough, up to date, and relevant to students. Like its counterpart ...
Storytelling is pop culture's `weapon' of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious ...
YOUR FUTURE BEGINS TODAYYou can dream it. You can plan it. You can try to make it happen. But you can never really prepare for ...
A Winner of the Educational Award by the World Safety Organization
Contractor safety management is often seen as nothing more than a subset of general ...
If you're interested in real estate investing, you may have noticed the lack of coverage it gets in mainstream financial media, while stocks, bonds ...
An Introduction to Coaching Skills is an invaluable resource for novice and trainee coaches. Its accessible, step-by-step style acquaints you with the key skills needed ...
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can ...
A proven approach to achieving entrepreneurial success in new corporate ventures and startups
Every day, business and corporate startups take action based on assumptions. Yet ...
An excellent resource for investors, Modern Portfolio Theory and Investment Analysis, 9th Edition examines the characteristics and analysis of individual securities as well as the ...
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is ...
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to ...
Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in ...
"First secure an independent income, then practise virtue." Greek Proverb This priceless collection of funny, irreverent, edifying, unedifying and piquant observations is jam-packed with hundreds ...
From wool and gold to minerals and manufacturing, Trading Nation reviews the history of Australia's trade and trade policy since Federation. The book tackles ...
