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Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body ...
A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation.
Consumer trust is more important ...
Some people can make money. Other people can't. It's a thought that makes William Leith wake up in a cold sweat. He doesn ...
For the first time, Curtis 50 Cent Jackson opens up about his amazing comeback-from tragic personal loss to thriving businessman and cable's highest-paid executive-in ...
Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do ...
Bias might be built in to how our brains work, but that doesn't make it acceptable. Recent advances in psychology and neuroscience have given ...
This welcome antidote to the conventional career guide answers the old question"So, what are you going to do with your life?"in a groundbreaking ...
Investing is the best thing teenagers can do to build long-term wealth and become financially free. Learning the art of stock trading, as well as ...
SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR
'Deeply researched and highly entertaining.' The Times
'Vivid reporting and electric story-telling.' Ashlee ...
Introduces risk assessment with key theories, proven methods, and state-of-the-art applications
Risk Assessment: Theory, Methods, and Applications remains one of the few textbooks to address ...
More than 100,000 entrepreneurs rely on this book.
The National Science Foundation pays hundreds of startup teams each year to follow the process outlined ...
Chosen by Pankaj Mishra as one of the Best Books of the Summer
Neoliberals hate the state. Or do they? In the first intellectual history ...
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble ...
If you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using ...
A Financial Times Business Book of the Month
'A brilliant set of leadership tools that will help you succeed whatever your goal' - Sir Clive Woodward ...
