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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and ...
Recent research shows that the number of people in senior specialist and middle management positions is growing. As organizations continue to flatten, the middle becomes ...
Over the last sixteen years investors have celebrated several of the highest highs and endured a number of the lowest lows across multiple asset classes ...
At Mach 1.5, encased in 20 tonnes of metal, fighter pilots don't have much time to think. They prepare on the ground to ...
One of Australia's most powerful part-timers shares her top strategies for women who want to raise a loving family and enjoy a successful career ...
Blowout is the first comprehensive account of the legal, economic, and environmental consequences of the April 2010 blowout at a BP well in the Gulf ...
A titan of technological innovation, Steve Jobs thought differently to everyone else. He has the mercurial ability to know what people wanted before they knew ...
Too often, managers spend money to solve problems at work, whether that means hiring outside consultants, investing in new software to fix communication issues, or ...
Learn and practice invaluable presentation techniques with this fully rewritten go-to guide
McGraw-Hill's successful Briefcase Books Series is filled with strategies and advice to ...
The proven system for B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com ...
Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy.
Celebrating ...
With a Foreword by Paul Polman, CEO, Unilever.
Frugal innovation is a way that companies can develop high-quality products and create more value with limited ...
You don't need a big title or a business degree in order to lead with impact. What you need is practical wisdom: the insight ...
