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"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior ...
With a new foreword by Ken Blanchard
A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute ...
This book has two major themes: firstly, it discusses psycholinguistic and cognitive aspects of language learning, and secondly, it looks at the contrast between universalist ...
A Practical Guide to Drafting Pleadings provides a fresh approach to the process of drafting pleadings. Shelly Dunstone provides an insight into the functions and ...
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach ...
Written between the mid-fourth and late sixth centuries to commemorate and glorify the achievements of early Christian saints, these six biographies depict men who devoted ...
Based on a groundbreaking theory of crime prevention, this practical and empowering book shows how citizens, business owners, and police can work together to ensure ...
The saw is one of the most basic tools and tends to be taken very much for granted. Many hours and much effort can be ...
The Hawker Hurricane was the RAF's first monoplane fighter, and it dragged the air force into a position where it could defend Britain in ...
