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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules ...
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert
Techniques and best practices for search engine optimization are constantly evolving. This ...
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work ...
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective ...
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world ...
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate ...
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised ...
Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards ...
The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
Competing on the social web isn't enough. You have to stand out! "Stand Out Social Marketing" explains how today's best-known brands draw attention ...
This is the 2013 Bronze Axiom Business Award Winner. Predict if Your Clients Will Say YES in Just 7 Seconds. How to Read a Client ...
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and ...
Discover how to use social media to give your business an unbeatable competitive edge in no time! Written by an internationally renowned social media guru ...
