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FINALIST: Business Book Awards 2019 - Sales and Marketing Category
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on ...
"Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more ...
The global, go-to guide that started the Value Selling Revolution-now updated for today's market
br>"Value" is about more than just price. Good salespeople ...
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the ...
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR ...
From sales strategy and account management to negotiation and customer service ...
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned series is a perfect resource for students, recent graduates, general ...
Whether you've got a robust budget or you're bootstrapping your way to the top, this book gives you the tools to launch an ...
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries ...
I recommend this book to any leader wanting to build an exciting and dynamic organisation founded on great customer service. David Thodey
If you re ...
Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back ...
You know how to sell-that's your job, after all-but getting CEOs and VIPs to call you back is the tricky part. You're in ...
Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither ...
Turn data into revenue in the B2B marketing sphere
The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework ...
FINALIST: Business Book Awards 2019 - Leadership Category
Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture ...
