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Practical, Applied, Critical Designed to provide a more critical perspective this text is ideal for advanced undergraduate students who want to challenge the preconceptions of ...
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a ...
In today's financial climate, we are all, naturally, obsessed by debt. Governments are falling as they grapple with the issue and workers are marching ...
Take a Closer Look at this 144 Billion Dollar Industry.
International author, speaker, franchisor, franchisee, business coach and growth specialist Sharon Jurd, joined by 8 ...
In his first book, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service ...
In Small Message, Big Impact, Terri Sjodin teaches you how to make a lasting impression on absolutely anyone - fast. You're at the airport, burning ...
Today's CEO must be a global leader who also understands that parts of the business must be managed locally. Someone who sets a strategic ...
For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation ...
Endorsed by Leaders in Education & Business FROM THE NEW YORK TIMES BESTSELLER In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on ...
On the heels of a decade of scandals and the new pressures brought on by the Sarbanes-Oxley Act, corporations expect far more from their CFOs ...
Increasing global competition, combined with shrinking budgets, are forcing managers to find new ways of operating. To compete successfully, companies must now use technology and ...
The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the ...
