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Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition ...
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than ...
Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas ...
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A top options trader details a practical approach for pricing and trading options in any market condition The options market is always changing, and in ...
The need for project management competencies among learning and development and other groups of professionals is increasing as companies adjust to new and continuing economic ...
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think ...
Good Boss, Bad Boss was inspired by the thousands of emails, calls and conversations that Robert Sutton received after publishing his bestseller The No Asshole ...
A pragmatic approach to project management Many projects fail to deliver on time or on budget, or even to deliver a workable product that satisfies ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...
Master today's most powerful marketing tool for instant customer engagement! Today's customers have no patience for a long-winded marketing pitch. What they want ...
