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The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing ...
This book is not about changing who you are, but becoming the best version of yourself. The Mindset of Success provides a clearly structured set ...
Raise your options investing game to a new level through smart, focused practice
For decades, Sheldon Natenberg's Option Volatility & Pricing has been helping ...
Advice on how companies can succeed in the new digital business environment.The most important skills a leader needs to succeed in a digital environment ...
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow ...
Acemoglu, Laibson, List: An evidence-based approach to economics Throughout Economics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and ...
Inspired by the fortunes and misfortunes of the Getty family, whose most extraordinary and troubled episode - the kidnap and ransom of grandson Paul Getty - is ...
Employees aren't just the front line of any business. To customers, they are the business. Nothing is more important than arming these essential employees ...
Score higher on the GMAT
If the thought of the GMAT gives you the jitters, this trusted test-prep guide is here to wash your worries ...
Contemporary management accounting with Australian examples to bring the content alive for students.
This edition prepares students for the rewards and challenges they might face ...
Samson/Daft/ Donnet's Fundamentals of Management is a robust foundation text providing a balance of broad, theoretical content with accessible language for students. This ...
For courses in financial markets.
Real-world applications help students navigate the shifting financial landscape
Financial Markets and Institutions takes a practical approach to the changing ...
A lot of people regard their professional life as a different life than to their private life. But don t we all have one life ...
Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy ...
Our innovation economy is broken. But there's good news: The ideas that will solve our problems are hiding in plain sight.
While big companies ...
