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On the heels of a decade of scandals and the new pressures brought on by the Sarbanes-Oxley Act, corporations expect far more from their CFOs ...
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding ...
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Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more ...
The ever expanding market need for information on how to apply project management principles and the PMBOK contents to day-to-day business situations has been met ...
In today's financial climate, we are all, naturally, obsessed by debt. Governments are falling as they grapple with the issue and workers are marching ...
