books in Fresh Starts at Boffins Books released in 2100 in Public Relations

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World by Fraser P. Seitel

Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even ...

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The PR Masterclass: How to develop a public relations strategy that works! by Alex Singleton

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals ...

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