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'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's ...
The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a ...
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of ...
This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging ...
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term ...
Offering an insider s view of the inner workings of the luxury world, The Luxury Alchemist is the ultimate guide for anyone aspiring to create ...
2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer ...
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital ...
Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses ...
