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Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new ...
This is the "Bible of sponsorship" - updated with new social media and other digital strategies. The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice ...
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ...
A detailed look at relationships and how to harness their power for business growth
This book teaches marketers how to build successful relationships with early-stage ...
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive ...
A" New York Times" bestselling author reveals how to find the right words for every situationWhether you are making a budget request, interviewing for a ...
Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on ...
The inside information that marketers and social media practitioners have been dying to get their hands on...
It seems like every day another self-appointed social ...
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion ...
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great ...
