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David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal ...
Forex Made Simple is the essential guide for anyone who wants to make money trading foreign exchange, without all the fuss You don't need ...
Anniversary edition of the classic, bestselling business thriller - 'This is the eye-popping truth about greed on a JCB scale. Mouthwatering stuff' Griff Rhys Jones, The ...
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to ...
An indispensable roadmap for creating a successful investment program from Yale's chief investment officer, David F. Swensen.
In the years since the now-classic Pioneering ...
"Although Reminiscences...was first published some seventy years ago, its take on crowd psychology and market timing is a s timely as last summer's ...
What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in ...
If strategy is about creating a competitive advantage that allows a firm to win, then pinpointing your strategy to a few critically important choices will ...
The authors apply the full spectrum of marketing principles to an industry that has long resisted them - the performing arts. Drawing on a wide variety ...
President Donald J. Trump lays out his professional and personal worldview in this classic work-a firsthand account of the rise of America's foremost deal-maker ...
Keurig Green Mountain founder Bob Stiller presents the leadership approach that made his company one of the most fabled start-ups of all time and that ...
Authenticity is key for successful leaders-they remain true to themselves, drawing strength from their diverse constellation of experiences, perspectives, and heritages. Leadership invites you to ...
In a world fixated on fleeting success, Molly Fletcher, renowned keynote speaker, podcast host, and entrepreneur, invites you to challenge the status quo and redefine ...
Measuring and Managing Information Risk: A FAIR Approach, Second Edition provides a proven and credible framework for understanding, measuring, and analyzing information risk of any ...