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Reveals how to create world-class logistics and supply chains in any industry using kaizen Kaizen in Logistics and Supply Chains gives a highly detailed explanation ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of ...
The World's Leading Business Minds on Today's Most Critical Challenges. Featuring W.Chan Kim, Renee Mauborgne, Rita McGrath, Richard D'Aveni, Gary Hamel ...
An updated edition of the bestselling collection of timeless wisdom from the world's greatest investor Readers of Warren Buffett's letters to Berkshire Hathaway ...
The first reference to bring scientifically proven approaches to the practice of personal and executive coaching The Evidence Based Coaching Handbook applies recent behavioral science ...
Today's projects are more challenging than ever-and project managers need all the help they can get to succeed amid shifting priorities, budget cuts, interruptions ...
This is the latest edition of the bestselling "bible" of project management. This Tenth Edition maintains the streamlined approach of the prior editions while moving ...
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly ...
This title gives an insightful look into the issues relating to behaviour and culture in the workplace. It also looks at how technological and social ...
Gujarati and Porter's Basic Econometrics provides an elementary but comprehensive introduction to econometrics without resorting to matrix algebra, calculus, or statistics beyond the elementary ...
