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In recent years, economic growth has been regarded as a self-evident good, with political debate focussed on the best means to achieve it. But there ...
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the ...
This work is a business communication title written specifically for university students. Written from a theoretical perspective, it presents major developments in the field, illustrates ...
While scores of strategic management books have been written, many books fail to take into consideration the influences that shape and constrain managers' ability to ...
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize ...
Just a few years ago, all you or your company needed was a modest website and a toll-free telephone number. Those days are, of course ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
