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In this groundbreaking book Phil Barden reveals what decision science explains about people?s purchase behaviour, and specifically demonstrates its value to marketing.
He shares ...
Banking system collapses have annihilated credit markets and even the few borrowers with investment grade credit ratings cannot borrow. Conditions are worse than when the ...
Moaners, fault finders, manipulators - these are just a few examples of the difficult people we put up with at work. However by understanding their motives ...
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization ...
Project Management Techniques has been written for the experienced project manager who is responsible for producing the project's deliverables on time, within budget and ...
This is the stock-investing classic - updated to help you win in today's chaotic global economy. Much has changed since the last edition of Stocks ...
"5 stars: Exceptional, a must read for any manager or leader" Sarah Stocks, Chartered Management Institute (CMI) "This book is a highly effective, meaningful and ...
Martial arts legend Grandmaster Kazumi Tabata presents a brilliant analysis for modern readers of the most famous work of martial strategy, The Art of War ...
