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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can ...
Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies ...
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm?in accounting, finance, law, or another ...
"PrepTests 62-71, 10 previously administered LSATs with Comparative Reading questions"--Cover.
What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and ...
In a fundamentally changed world, your approach to strategy must also change. We live in an extreme world. Our natural resources are under extreme pressure ...
From the author of the #1 New York Times bestseller Inside of a Dog, this "elegant and entertaining" (The Boston Globe) explanation of how humans ...
Take Care of Your Customers--or Someone Else Will!Legendary ServiceGreat customer service is a concept organizations love to be known for. Yet most people consider ...
The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and ...
From the author of the bestselling Mindfulness: Be Mindful. Live in the Moment.
Emotional Intelligence is fast becoming the skill to master that will unlock ...
Practical tricks for standing out from the crowd and getting the job you want in the Australian and New Zealand market
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Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace ...
Because the world needs you to change it" Expanded and updated exclusively for graduates just entering the workforce, this extraordinary new edition of Lean In ...
