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The classic business communication guide--updated for smart phones, social media, and other digital platforms Communicate clearly, tactfully, and confidently in any situation, including: Being persuasive ...
A practical guide for building and maintaining high performance business relationships Every business sinks or swims on the quality of its relationships and alliances, whether ...
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work ...
A must-read for serious leadership studies scholars, Rethinking Leadership offers a radical reconceptualisation of leadership as a contextually embedded, physically embodied phenomenon. The book arrives ...
Make simple sense of complex financial information!The high-profile accounting scandals of recent years have made one thing clear: You can't know too much ...
The 'Learn in 7 Days' guides provide all you need to know to run your micro or small business. From the basics of debits and ...
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard ...
Do you ever think the stories you hear about great trading, and the gains produced, sound like luck? Do you ever wonder if there is ...