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In this groundbreaking book Phil Barden reveals what decision science explains about people?s purchase behaviour, and specifically demonstrates its value to marketing.
He shares ...
According to John Potter there are 10 lessons to learn to be a successful negotiator. In A Property Investor's Guide to Negotiating, John illustrates ...
As an asset class, commodities are now as important as stocks and bonds - and with rapid growth in demand, profit opportunities in commodities are larger ...
This is the definitive guide to professional behavior. Whether you're eating lunch with a client, Skyping with your boss, or meeting a business partner ...
Jim O'Neill, one of the most influential economists today, shares his insights on how and why he developed one of the most compelling economic ...
All the precision of financial modeling - and none of the complexity. Evidence-based decision making is only as good as the external evidence on which it ...
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work ...
Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and ...
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in ...
Creating a great user experience doesn't have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX ...
