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George Loewenstein is one of the pioneers of the rapidly growing field of behavioral economics. For over twenty years he has been working at the ...
Think outsourcing may be the best way to enlarge your talent pool and increase your profits? Outsourcing For Dummies gives you hands-on, step-by-step guidance in ...
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together ...
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising ...
