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View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they ...
Lead your company to success in the age of disruption with this groundbreaking new leadership paradigm
We live in a constantly changing world with new ...
The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways
Successful marketing is all about ...
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know ...
The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your ...
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of ...
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance ...
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body ...
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.
Brand management and development ...
Don't let the customer get between you and building a strong valued brand
If you want to stand out from the crowd, develop a ...
The new brand-building bible from the world-leading marketing, comms and creative network
Contagion may alarm doctors but marketers thrive on it. Some concepts are so ...
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how ...
How do impatient organisations build profitable brands, fast? The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do ...
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and ...
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a ...
