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View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by ...
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave ...
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as ...
The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers ...
Some of the most life-changing connections are made at events. But if you can t design events, how can you change your world? The answer ...
In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ...
Although marketing-related expenses are a significant portion of most organizations' budgets, it is often frustrating for those with budget oversight to get a clear picture ...
Optimize your LinkedIn profile?and get results
Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or ...
The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into ...
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on ...
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.
Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some ...
NEW 4th EDITION! Good Service is Good Business: 7 Simple Strategies for Success Catherine DeVrye Boost your bottom line and staff morale with these practical ...
Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives ...
"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one ...
