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Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus ...
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and ...
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for ...
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Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & ...
Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as ...
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER ...
There's a massive global market segment that most brands do not understand or know how to target. Many companies - even multinationals - are unaware of ...
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing ...
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword ...
Account-Based Marketing is changing the discipline of marketing-Why?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the ...
This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this ...
Get on board the next massive marketing revolution
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence ...
The new brand-building bible from the world-leading marketing, comms and creative network
Contagion may alarm doctors but marketers thrive on it. Some concepts are so ...
In the past decades, the field of marketing has moved through five models in rapid succession, with each of these models resulting from the available ...
