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An essential guide to thinking strategically in a complex, ever-changing world.
From Seth Godin, one of the world's most influential business thinkers and bestselling ...
Bigger Results with Less Marketing
You keep being told to do more marketing-more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny ...
Stay ahead in the marketing game by harnessing the power of artificial intelligence
Marketing with AI For Dummies is your introduction to the revolution that ...
Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and ...
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.
The shiny new marketing technique isn't necessarily the ...
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of ...
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science
In the digital age, understanding the symbiosis between marketing and data science is ...
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models ...