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It is the most powerful revolution of this century.
Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to ...
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business
Building on the groundbreaking success of the ...
Build products that create habits - and get your customers hooked
Why do some products capture our attention while others flop? How do technologies hook us ...
Make community building your ultimate business growth strategy
In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and ...
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization
If you understand why people buy, you ...
"Nothing connects people to engage emotionally with your business better than a well-told story - your story."
From mega-large corporations to tiny start-ups, every.... single.... business ...
Igniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing ...
An insightful discussion and practical guide on how to put customers back into the center of your business model
With so many digital experiences touching ...
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts ...
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;Small BusinessEntrepreneurshipMarketingStrategyBrandingCustomer ExperienceMake it easy for customers to choose ...
Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional ...
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By ...
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally ...
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as ...
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind ...
