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Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the ...
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised ...
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate ...
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work ...
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert
Techniques and best practices for search engine optimization are constantly evolving. This ...
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules ...
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard ...
Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on ...
This title helps you create better, more effective conversations in today's hyper-digital world. In this era of iPads, iPhones, and apps, sales communications may ...
Whether you are new to sales and business development or an experienced campaigner looking for new ideas, this book will guide you step-by-step through the ...
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to ...
Get More Face Time and Higher Close Rates - the SMART Way. Smart Prospecting That Works Every Time! introduces a proven sales method that balances social ...
