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Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation ...
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as ...
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM 2011 than ...
There are 22.9 million entrepreneurs in the U.S. In addition, 550,000 people start new businesses every year - and all of them will ...
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term ...
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business ...
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to ...
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers ...
Finding and keeping good people is the key to business success, but it is also one of the biggest challenges. The different generations in the ...
Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even ...
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising ...
Use Social and Viral Technologies to Supercharge your Customer Service! Using social media, you can deliver amazing customer service-and generate an army of fans who ...
"How Can I Profit from YouTube(R)?" Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were ...
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless ...
