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Discover how to use social media to give your business an unbeatable competitive edge in no time! Written by an internationally renowned social media guru ...
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and ...
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the ...
Master today's most powerful marketing tool for instant customer engagement! Today's customers have no patience for a long-winded marketing pitch. What they want ...
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised ...
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate ...
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work ...
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert
Techniques and best practices for search engine optimization are constantly evolving. This ...
Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique ...
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules ...
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard ...
