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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in ...
In DISCOVERING THE SOUL OF SERVICE Leonard L. Berry goes beyond the scope of his previous works on service quality to show how flourishing service ...
The international bestseller that revolutionized high-end selling!
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone ...
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior ...
With a new foreword by Ken Blanchard
A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute ...
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach ...
A seminal figure in the field of public management, Mark Moore presents his summation of fifteen years of research, observation, and teaching about what public ...
Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.
Doctors, housewives, ministers, parents, teachers...everyone has to ...
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the ...
This book features an arsenal of shrewd tactics and winning strategies to make you a major account sales success. Knowing how to get to the ...
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the ...
One of the barriers to Australian businesses becoming e-commerce merchants is the lack of local, affordable knowledge in the area. The media and key influencers ...
LEARN TO THINK LIKE AN INTERNET MILLIONAIRE! Author and Internet expert Wolfgang Hofbauer shares the secrets to building a power brand on the Internet, giving ...
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach ...
