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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let's face it--sometimes the ...
In a time of unprecedented turbulence, how can public sector organisations increase their ability to find innovative solutions to society's problems? "Leading Public Sector ...
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these ...
The Freelancer's Guide to Corporate Event Design is the only book that will get the reader up to speed on the ever-changing and growing ...
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result ...
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing ...
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of ...
This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by ...
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and ...
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales ...
The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest ...
Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive ...
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the ...
'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this ...
Everyone working in an organisation has seen unworthy executives advance up the corporate ladder while more competent alternatives have been overlooked. Why does this seemingly ...
