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A modern-day must. This is your essential guide to understanding the media and how to use it to get publicity. Full of proven, practical advice ...
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world ...
Social networking has dramatically altered the way companies react to change. When your customers are delighted, they can amplify your message in ways that were ...
Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where ...
Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they ...
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do ...
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it ...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease ...
The bestselling author of Duct Tape Marketing shows how to get your customers to do your best marketing for you.
The power of glitzy advertising ...
Catching Digital is a practical guidebook for business owners and managers to find smarter pathways for doing better business in the Digital world. Learn to ...
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies ...
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this ...
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B ...
Winner of the 2014 Academy of Management Public-Nonprofit (PNP) Division Best Book Award
Many public services today are delivered by external service providers such as ...
Australian charities are in a crisis of identity that could impact the very fabric of Australian society - if charities lose their way, millions of the ...
