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Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where ...
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical ...
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview ...
How to make simple sense of complex statistics - from the author of Numbers Rule Your World We live in a world of Big Data - and ...
This is the definitive marketing guide for the 21st century. It features everything you need to plan your strategy and achieve your goals. From Fortune ...
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands (Powerhouse Books). It was admired as a breakthrough in marketing thinking but was also controversial ...
Rainmakers are the people who bring money into their organisations and this book is packed with hints and tips to pursue prospective customers and keep ...
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for ...
The New York Times and Wall Street Journal bestseller! The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products ...
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has ...
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and ...
Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as ...
This is the proven approach to prospecting for the long sales cycle. It's a fact: 92 percent of C-level executives never respond to e-mail ...
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and ...
