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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking ...
Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business.
Full of practical ...
A groundbreaking approach to selling in a world demanding change
Leaders, sales managers and professionals have found themselves stuck at a crossroads between the past ...
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive ...
WINNER: Berry-AMA Book Award 2012 (1st edition)
WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)
How Cool Brands Stay ...
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with ...
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of ...
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on ...
Named one of the "Most Important Books of 2016" by Inc.
A Forbes 2016 "Must Read Business Book"
Named a "Book Retailers Should Read in ...
Selling just got easier
Good salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career ...
Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping ...
Selling is tough. Salespeople today face multiple challenges: mass competition, the race against technology, buyers blind to outdated techniques, to name but a few. It ...
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E ...
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...
