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Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you ...
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation ...
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media's zen master of marketing" by Entrepreneur magazine and ...
"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one ...
A complete, start-to-finish guide to Google Analytics instrumentation and reporting
Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted ...
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also ...
The Content Planner helps business writers plan, create and publish content to a website. Readers know the importance of publishing frequent, unique content to their ...
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management ...
A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that ...
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a ...
Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging ...
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ...
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky ...
In today's competitive global market, good customer experience isn't enough. From one industry to another, customers are demanding the 'wow' factor. They expect ...
