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Real-time conversations turn leads into customers
Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods ...
Your customers are your future.
Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails ...
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by marketing expert Cynthia Johnson.
The indispensable guide to developing a ...
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to ...
After writing 13 best-selling books including The Sales Bible and The Little Red Book of Selling... Jeffrey Gitomer has finally written the SALES MANIFESTO. A ...
Get on board the next massive marketing revolution
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence ...
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your ...
'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'
Helen McCabe, Digital Content Director, Nine
'Roxy never ...
The new brand-building bible from the world-leading marketing, comms and creative network
Contagion may alarm doctors but marketers thrive on it. Some concepts are so ...
In the past decades, the field of marketing has moved through five models in rapid succession, with each of these models resulting from the available ...
'For everyone who wants to build their online presence, the RIGHT way!' - Julie Montagu, wellness guru and author of Recharge
The inspirational new book from ...
Make sales coaching a daily priority for top-of-game staff performance
Those who do it right prove time and time again that sales coaching works. If ...
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever ...
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In ...
Who would've thought that a practical, fun, easy-to-read customer service book would capture the hearts of hundreds of thousands of readers Now, celebrating its ...
