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Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought?
What are the eight proven tools which ...
How do impatient organisations build profitable brands, fast? The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do ...
What if you could create powerful marketing that showcases you, builds relationships with your audience and doesn't require a bazillion hours per day or ...
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and ...
The authoritative guide to marketing on Instagram-today's hottest social media platform-updated with new marketing methods and case studies.
Instagram is hot! The social media ...
Account-Based Marketing is changing the discipline of marketing-Why?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the ...
Engage in sales-the modern way
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough ...
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with ...
The New York Times/USA Today bestselling guide has been updated with brand-new tactics, platforms, case studies, and statistics
More than 3 billion people are ...
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and ...
The B2B sales profession is under tremendous, unprecedented pressure.There are several major forces that have dramatically altered the sales landscape over the past decade ...
Advice from a YouTube insider on how to creative effective campaigns
YouTube is the top destination for online video. With over a billion viewers around ...
This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this ...
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of ...
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a ...
